Security Sharks


Security Shark Chicago

What advice would you give to security startups?

  1. Trusted partner: As a startup, be the trusted security partner for your customer, identify their needs, and provide solutions for the gaps. The customer is not a cash cow or a PO number.
  2. Be nimble: Differentiate yourself from the big orgs out there with nimble agility and performance/feature differentiation. Provide quick features vs. a year to build a customer request.
  3. Integrate: Do not build new systems that require me to throw out my existing process, or technology solutions. Integrate with the org. Provide APIs for everything.
  4. No FUD: Do not indulge is Fear, Uncertainty and Doubt please! We know when vendors selectively quote all the breach report studies to promote their platform/technology.

Security Shark Cupertino

 

What advice would you give to security startups?

Develop solutions where the problem has been clearly identified but no one is offering feasible solutions. It seems more and more vendors are finding solutions to issues 


Security Shark Chicago
 

What advice would you give to security startups?

Make your product flexible; no one organization uses the product the same way, so providing that ability allows for quicker deployment, better use, and higher satisfaction.  Successful security is about the entire organization working as an Ecosystem, consuming data, intelligence, actions, capabilities and processes.  Your product needs to work within this ecosystem, ease of sharing information is critical.  Cost is critical understand where you fit on the Protection/Risk scale is critical. If you do not provide as much protection as the firewall, you should not 2x the price of the firewall.


Security Shark Chicago
 

What advice would you give to security startups?

Establish your own identity, nothing worse than when startups compare themselves to established entities. Once that’s established startups are usually better able to articulate why their technology (usually less mature) is valuable and needed.


Security Shark Chicago


What advice would you give to security startups?

Focus on identifying and solving pain points that resonate with the business, not with security or technology teams and leaders.  Solving business problems through security solutions will be key to creating market value and gaining traction.  If business leaders want your solution, the need for security teams to “sell” solutions internally and request dollars and support will be simplified.


Security Shark Chicago

What advice would you give to security startups?

Don’t try to be everything to everyone one, with a “does it all” product or service.  On the other hand don’t try to go to market with a product that does just one dedicated thing, such as logging or anti-virus.  We all need new tools that either replace what we have with something better, or carve out a new niche such as threat intelligence coupled with malicious code prevention.


Security Shark NYC

What advice would you give to security startups?

Be able to do what you say you can do without adding unnecessary complexity to my already complex environment. In addition, use of/integration with open source code would be nice.


Security Shark NYC

What advice would you give to security startups?

What is your market?  As a large enterprise, a small efficiency gain isn’t usually enough to replace my legacy with something new, thus you don’t even get in to talk to me. I am looking for someone that can change the game, provide me an advantage over my threats, and that I can partner with. I am looking to create a win-win partnership that allows us to collaborate.


Security Shark NYC

What advice would you give to security startups?

Know that your single point solution capabilities are more in line to be acquired by other larger security or IT companies.  


Security Shark NYC

What advice would you give to security startups?

  • Focus on sustainable end user support for products
  • Your ability to accurately and correctly access, deploy and maintain your services and products to and for your customers stated and unstated expectations will set you apart
  • Pump and dumps are a short term strategy and a bad habit that will do you in
  • Know when not to sell to a client that will ultimately harm you is better than simply trying to get the sale


Security Shark NYC

What advice would you give to security startups?

Agility is the key. Threats and technology are so rapidly changing that a service or tool can quickly become outdated without forward thinking engineering.




Security Shark SF

What advice would you give to security startups?

  • Know your market – small and medium sized businesses require a different scale than large businesses. 
  • Know the requirements of your market including legal and regulatory obligations related to data privacy laws, encryption, etc.
  • Be sure your code and coding processes are secure. 

Security Shark SF

What advice would you give to security startups?

Small steps (MVP approach).  Fail fast and cheap.  Focus on SMBs rather than engaging with big companies first. They are in desperate need of your help and won’t completely takeover your strategy and approach.


Security Shark SF

What advice would you give to security startups?

Focus on a single high-value use case. Within other sectors or markets, such as IT, products just have to work in order to be viable.


Security Shark SF

What advice would you give to security startups?

Get your product into the hands of a global Fortune 500 company as a pilot, even at no cost to the customer, and have the company give you feedback on the Proof-of-Concept testing (functionality, usability, and security testing). Then ask the Fortune 500 Company to be an honest reference for future customers.


Security Shark SF

What advice would you give to security startups?

To gain and keep consumers’ trust, startups must prove that they are offering the most up-to-date and sophisticated security solutions to protect sensitive information.


Security Shark SF

What advice would you give to security startups?

Have reasonable pricing. Often I have seen companies price themselves out of consideration. 


Security Shark SF

What advice would you give to security startups? 

Boldly go where no one has been before, understand your value to clients, and walk the talk.


Security Shark SF

What advice would you give to security startups?

Don’t be satisfied with meeting a specific security issue. Understand how you fit in the broader picture and ensure that you’re compatible and complementary with the rest of the security ecosystem.


Security Shark SF

What advice would you give to security startups?

Most of us don’t want vendors – we want partners. We want to work with people who care about both organizations being successful, not just one or the other. Partners are not people who call me once a year to see if I got the annual invoice and wonder when they can receive payment – those people are called vendors – and they have a very short lifespan.

A partner works with my team to ensure we are getting the full picture – about your solution, general industry topics, or local going’s on. Partners are invested in our mutual success and they are the ones I call first with any new opportunities. Partners have a mutual TRUST that is imperative in this industry.


Security Shark SF

What advice would you give to security startups?

  • Know your competition.
  • Be careful about too much marketing hype.
  • Understand the sales cycle in the vertical you are trying to sell into.
  • Have a clear strategy on how you are going to gain the mindshare of decision makers and influencers.

Security Shark SF

What advice would you give to security startups?

Find a way to differentiate yourselves, develop your strategy, hire great people and engineers, and don’t sell FUD.


Security Shark SF

What advice would you give to security startups?

"Get the product in some large company hands that can act as references. This can even be at no cost. Have the companies agree to provide feedback so the vendor can use this to improve."


Security Shark SF

About Dr. JR Reagan:

What advice would you give to security startups?

Focus less on the unbreakable and more on the resilient.  How can you help make an organization deal with issues easier, cheaper and faster?  Big, heavy rip-and-replace solutions that can’t address more than one problem will start to become a thing of the past.


Security Shark SF

What advice would you give to security startups? 

Try to start with the problem statement and avoid the “me too!” 

The Human Factor: Gain new insight into the ways attackers exploit end-users' psychology​​

About Security Current | Privacy Policy | Subscribe to our newsletter